After
launch
Shortly after the site launched it was awarded the Sitecore People’s Choice Award, acknowledging it as an appealing, user-friendly system. A statement from Keith Hardie, Head of Marketing Communications at Bird & Bird, also confirmed that the website had fulfilled its primary aim of securing more leads.
The Bird & Bird website now caters for over 1 million annual sessions, and a 60% rise in the number of users (this financial year as compared to the financial year prior to relaunch) illustrates an ongoing surge in brand awareness. The company has also seen a significant rise in the number of mobile device users which now accounts for approximately 20% of total website traffic, due in part to the dramatically improved responsive design. Bird & Bird were also one of the first international law firms to have a fully responsive corporate website. The website's platform ties together a wide range of marketing activities, from monitoring user analytics to managing campaigns, all from one centralised location. The feature rich content management system makes it easy to create and edit beautiful content, and a workflow module ensures that all content passes through a double approval system before going live. 3chillies continue to work closely with TwoBirds to ensure that the company maintain a healthy and profitable digital portfolio.
