For many organisations, the days of direct mail campaigns are a distant memory. The relatively expensive and comparatively slow method of communication is considered to be so outdated that, to some, even the term itself is enough to cause a cringe.When email was introduced, it quickly because the fastest and most cost effective method of communicating with prospects, and whilst every organisation uses email, not every company has completely thrown the ...

There’s nothing more interesting than sitting down with an industry expert and picking their brains on their specialist topic. So for this particular blog post, we interviewed Dr Jon Dodd, CEO and Co-founder of the ...

Putting a form in front of high-quality downloadable content is a great way of capturing leads. This is nothing new. I wouldn’t hesitate to say that if you’re a marketing professional, you’re probably doing this ...

Without knowing it, your website could be suffering from an information overload, and it’s almost certainly having a negative effect on your sales figures.So what do we mean by an “information overload”?...Filling ...

How to create PersonasMore than ever before, prospects are expecting to receive relevant, personalised information from your company. According to a report from Accenture, 73% of consumers said that they prefer to do ...

Every now and then a piece of technology changes the way we work by helping us achieve our goals in a more efficient way. This month, we’d like to write about one such piece of software: Decibel Insight.A little while ...

3chillies are fortifying their presence along the M4 corridor with plans to open up two additional offices located in London & Cardiff. In light of this, we’re happy to announce that our London office space is now ...

Many organisations use marketing automation to some degree, but few do it well. I can’t even begin to count the number of times I've received totally irrelevant, non-targeted emails from organisations I've willingly ...

In recent years, the term "cloud computing" has become much more than just a buzz word. In fact, Microsoft Azure are currently 10,000 new customers every week! If you've not yet considered moving to the cloud, we ...

A/B testing is a great way to gauge which content yields the best results for your business, so before you go ahead and replace a block of content, why not run an A/B test on it first!A/B testing the link text on your ...