Contextual Marketing is all about “Providing the right content to the right person, in the right place, at the right time. You may have heard similar statements in the past, but have you ever stopped to think about what that really means? Let’s take a quick look at our definitions:“The right content” – This is simply another way of saying “Relevant Content”. The relevancy of content is subjective, but we’re aiming to provide real content which is ...

Over the past year you may have noticed how the marketing world has been bombarded by an avalanche of information about the merits of contextual marketing and personalisation.No-one is doubting that to be successful ...

Back in 2007, around the same time the first iPhone launched, you wouldn’t hear many people using the phrase “Responsive Website Design”, and there’s a good reason for that - there was no such thing. If users wanted ...

According to statistics from radicati, the average office worker sends 40 emails per day.  If that's true, our agency could be sending in excess of 1000 emails per day, - a figure that is hard for marketers to ignore! ...

We’re proud to announce that 3chillies developer, Andrew Ward has attained the Sitecore Commerce Professional Developer Certification.The 4 day programme, named “Sitecore Commerce powered by Commerce Server” is a new ...

A host of different Content Management Systems use the .NET framework, and each of them have different advantages depending on your business requirements. If, like most, you've boiled your choices down to either ...

On 30th Jan, a few of our code-junkies locked themselves in a meeting room and set up their battle stations ready to take part in a 24-hour Sitecore hackathon!For those unfamiliar with the term, a Hackathon (also ...

For many organisations, the days of direct mail campaigns are a distant memory. The relatively expensive and comparatively slow method of communication is considered to be so outdated that, to some, even the term ...

There’s nothing more interesting than sitting down with an industry expert and picking their brains on their specialist topic. So for this particular blog post, we interviewed Dr Jon Dodd, CEO and Co-founder of the ...

Putting a form in front of high-quality downloadable content is a great way of capturing leads. This is nothing new. I wouldn’t hesitate to say that if you’re a marketing professional, you’re probably doing this ...