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  • Sitecore Quick Win: A / B Test Your CTAS

    Monday, June 8, 2015
    AB test.

    A/B testing is a great way to gauge which content yields the best results for your business, so before you go ahead and replace a block of content, why not run an A/B test on it first!A/B testing the link text on your website can be a particularly efficient way to boost visitor engagement. To ensure maximum impact start by finding a webpage with high traffic, relatively low engagement value, and a high bounce rate. You can find these pages using the ...

  • SITECORE VS OPEN SOURCE CMS

    Tuesday, January 27, 2015
    SITECORE VS OPENSOURCE

    According to a recent study, the total costs of using an open Source CMS typically outweigh the total costs of using a more sophisticated platform such as Sitecore CMS.When introducing a new CMS, the software costs ...

  • THE IMPORTANCE OF WEBSITE PERSONALISATION

    Thursday, December 11, 2014
    The importance of Website Personalisation

    Imagine going into a shop to buy a mountain bike. You’ve spent a fair amount of time talking to a sales rep and after learning all about your requirements, he suggests a bike that suits your needs, so you buy it.The ...

  • WHY WEBSITE PERSONALISATION MATTERS

    Tuesday, December 9, 2014
    why personalisation matters

    Personalisation is the key to providing a great user experience, but it needs to powered by a system which brings the whole customer lifecycle into a centralised platform. Marketing should feed information to Sales, ...

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