Transcript:In this tutorial, we’re going to be showing you how to build lists in Sitecore’s Email Experience Manager, otherwise known as EXM.In the last video, we took a quick look at the process of creating and sending emails in EXM. In that tutorial, I told you that I prefer to create my recipients list, the list of email addresses that will receive my email campaign, before I even begin to create my actual email campaign, so that’s exactly what we are ...

Transcript:In this series of tutorials, we’re going to be covering the use of Sitecore’s Email Experience Manager, otherwise known as EXM. You can use the Email Experience Manager (EXM) to create highly customised ...

Most websites offer the same CTAs to every single customer. “Sign up for our newsletter”, “Download this simple guide”, or “Get your hands on this awesome deal”. These CTAs take a one-size-fits-all approach, and most ...

FTFM GoalsWhen a prospect or customer uses your website, they might perform a certain activity that might be of interest to you. Things like:• Downloading a brochure• Registering for an email newsletter• Visiting a ...

Using a Geo-location service, you can pull information from your visitor's IP address such as their Country, State, Region, City, and Postcode (Zip). You can even pinpoint them fairly accurately [within a few feet] ...

A huge number of companies allocate enormous marketing budgets to email campaigns, social posts, display ads and PPC campaigns. They also spend copious amounts of money on SEM (Search Engine Marketing), and SEO ...

Transcript: How to set up Personalisation in SitecoreIn this video, we’re going to be talking about website personalisation within Sitecore.We’ve written numerous blog posts on the importance of personalisation so ...

I came across a great example of digital marketing yesterday: A fellow digital marketing professional had managed to generate approximately 7000 leads in just 14 days, and the share count was gaining momentum!!! Allow ...

Transcript:In the last video, we introduced you to the media library. In this tutorial, we’re going to be walking through the process of uploading, inserting and editing media files.Upload a file to the Media ...

Every customer deserves a good experience.In a previous post, we walked through a scenario which went a little bit like this…A man enters the local bicycle shop with the hope of buying a road bike. After spending some ...