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  • Ten digital customer experience trends for 2024

    Tuesday, January 2, 2024

    2023 was another eventful year in the digital customer experience space. Digital experience platforms (DXPs) continued to evolve their offerings and battle for market share. Digital marketing teams and their colleagues in IT continued to roll out projects in a fast-moving, omnichannel world where flexibility and agility are increasingly important. Generative AI emerged via ChatGPT and captured our collective imagination about what will be possible in the ...

  • What to expect when onboarding with a new agency

    Thursday, October 26, 2023

    Occasionally as a marketing and IT team you’re going to change digital agencies. It doesn’t happen often – perhaps only every few years – but it can be quite a significant change to make.There are lots of reasons why ...

  • Six tips for better cookie management on your website

    Friday, September 22, 2023

    Website teams have a variety of different task and activities they need to carry out to properly deploy and manage a website. If you’re a small team this can mean you end up having to familiarise yourself with a ...

  • Ten tips to support a more accessible website

    Thursday, September 7, 2023

    Digital accessibility is an area that is very important but not always fully understood by digital teams. Ensuring a website meets the AA level of the WCAG 2.1 accessibility guidelines is often a standard objective ...

  • Managing images and assets on your website

    Wednesday, August 23, 2023

    Images, videos and other media assets such as infographics and PDF reports are a critical website ingredient that help lift the overall web experience, define your brand and provide valuable content to attract users. ...

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