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  • Hashing for fun - improving password security

    Tuesday, August 22, 2017
    Hashing Banner

     No, not this…But this…Stay with us non-techies! This post is for everyone… What is Hashing? Hashing algorithms are mathematical processes that take an input, jumble it all around, and produce an output. That output is called a hash. These algorithms have a number of features:• The output is unpredictable - A change of 1 binary digit can produce a completely different output, and you can’t guess what that is – you have to go through all the steps to get ...

  • Creating an email campaign in Sitecore

    Wednesday, August 16, 2017
    EXM Banner

    Quick Links:This tutorial is Part 3 of a mini-series on Sitecore's EXM functionality.EXM Part 1 - Intro to Sitecore EXM (FTFM)EXM Part 2 - Creating Contact Lists in SitecoreTranscript:Sitecore's Email Experience ...

  • Creating Contact Lists in Sitecore

    Wednesday, August 2, 2017
    Email Lists in Sitecore EXM Hero Banner Customer Relationship Management

    Transcript:In this tutorial, we’re going to be showing you how to build lists in Sitecore’s Email Experience Manager, otherwise known as EXM.In the last video, we took a quick look at the process of creating and ...

  • Intro to Sitecore EXM (FTFM)

    Thursday, July 6, 2017
    Sitecore EXM Hero Image

    Transcript:In this series of tutorials, we’re going to be covering the use of Sitecore’s Email Experience Manager, otherwise known as EXM. You can use the Email Experience Manager (EXM) to create highly customised ...

  • Tactic 5 Personalise your CTAs

    Thursday, June 29, 2017
    Personalise CTAs

    Most websites offer the same CTAs to every single customer. “Sign up for our newsletter”, “Download this simple guide”, or “Get your hands on this awesome deal”. These CTAs take a one-size-fits-all approach, and most ...

  • Setting up Goals in Sitecore FTFM

    Tuesday, June 20, 2017
    Setting up goals in Sitecore

    FTFM GoalsWhen a prospect or customer uses your website, they might perform a certain activity that might be of interest to you. Things like:• Downloading a brochure• Registering for an email newsletter• Visiting a ...

  • Tactic 3 Personalise inbound experiences in Sitecore

    Tuesday, May 30, 2017
    Tactic 3  Sitecore Personalise inbound experiences

    A huge number of companies allocate enormous marketing budgets to email campaigns, social posts, display ads and PPC campaigns. They also spend copious amounts of money on SEM (Search Engine Marketing), and SEO ...

  • Sitecore Personalisation FTFM - Sitecore Training

    Wednesday, May 17, 2017
    Sitecore Seting Up Personalisation Hero

    Transcript: How to set up Personalisation in SitecoreIn this video, we’re going to be talking about website personalisation within Sitecore.We’ve written numerous blog posts on the importance of personalisation so ...

  • How to generate 7000 leads in 14 days

    Wednesday, May 10, 2017
    7000 leads in 14 days hero banner

    I came across a great example of digital marketing yesterday: A fellow digital marketing professional had managed to generate approximately 7000 leads in just 14 days, and the share count was gaining momentum!!! Allow ...

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