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  • THE IMPORTANCE OF WEBSITE PERSONALISATION

    Thursday, December 11, 2014
    The importance of Website Personalisation

    Imagine going into a shop to buy a mountain bike. You’ve spent a fair amount of time talking to a sales rep and after learning all about your requirements, he suggests a bike that suits your needs, so you buy it.The next day you revisit the shop to buy some accessories for your new bike, and the same sales rep welcomes you in, guiding you directly to the relevant section of the shop. Along the way he provides good advice on the accessories that are most ...

  • WHY WEBSITE PERSONALISATION MATTERS

    Tuesday, December 9, 2014
    why personalisation matters

    Personalisation is the key to providing a great user experience, but it needs to powered by a system which brings the whole customer lifecycle into a centralised platform. Marketing should feed information to Sales, ...

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