We cannot ignore the huge shift in digital marketing and the disruption it has caused across the B2C & B2B environment. Prospects and customers have become more demanding, competitors have become more technically savvy, and technology has changed. Customer requirements are evolving faster than traditional marketing practices allows us to cater for, but digital marketing is very different – it’s reshaping industries, transforming businesses, and more importantly altering consumer behaviour.(B2B) relationships represent 69% of all ...

There’s nothing more interesting than sitting down with an industry expert and picking their brains on their specialist topic. So for this particular blog post, we interviewed Dr Jon Dodd, CEO and Co-founder of the well-known UX design agency, Bunnyfoot.                 Jon holds a DPhil. in Visual and Computational Neuroscience from Oxford University. As an academic he researched how the human brain judges attractiveness, distinguish the shapes of shampoo bottles, and make decisions when shown visual illusions (he can also tell you a ...

According to statistics from radicati, the average office worker sends 40 emails per day.  If that's true, our agency could be sending in excess of 1000 emails per day, - a figure that is hard for marketers to ignore! Knowing this, we took the opportunity to revisit the design of our email signatures and search for ways to better utilise all of that marketing potential.  Before the re-branding took place, this is what my email signature looked like…I’m sure you’ll agree that it’s a pretty uninspiring way to end an email. It’s certainly ...

Every now and then a piece of technology changes the way we work by helping us achieve our goals in a more efficient way. This month, we’d like to write about one such piece of software: Decibel Insight.A little while ago we wrote about the website visitor tracking software called Lead Forensics! Similar to Lead Forensics, Decibel Insight’s software also tracks website visitors, but it serves a different purpose: It helps you make informed decisions on how to improve your website UX in order to generate more leads.Nothing beats ...

If you’re a digital marketer there is a good chance you pay close attention to the analytics of your website, and you’ll be doing everything you can to increase the number of leads that you’re passing through to the sales team each month. It’s always possible to increase your conversion rate through website improvements, but it comes to a point where the rate of return vs. the resources invested starts to slow.Prospects that complete your online forms are like gold dust - they’ve  shown clear interest in your products and services, and ...

It was announced this week that Safari will, from Autumn this year, no longer accept new HTTPS certificates that expire more than 13 months from their creation date. That means websites using multi-year SSL/TLS certs issued after the cut-off point will throw up privacy errors in Apple's browser.What this means is that from the 1st of September 2020 any new website cert valid for longer than 398 days will not be trusted by the Safari browser. However, older certificates issued prior to that date will still be able to maintain the standard ...