Transcript:In the last video, we introduced you to the media library. In this tutorial, we’re going to be walking through the process of uploading, inserting and editing media files.Upload a file to the Media LibrarySo here we are in the media library. Let’s start by navigating to the folder we want to upload media files to over in our content tree.Make sure you’ve clicked on the “folder” tab up the top, and when that tab is selected, we get these options right here, to upload files into the folder we’ve selected in the content tree. If ...

Most websites offer the same CTAs to every single customer. “Sign up for our newsletter”, “Download this simple guide”, or “Get your hands on this awesome deal”. These CTAs take a one-size-fits-all approach, and most of the time that’s perfectly acceptable! But what if there were a specific type of customer that you wanted to lead down a slightly different path?Consider a customer who has already signed up to your newsletter. Whilst it may not sounds like a big deal, that’s a big show of commitment towards your company. After all, most ...

I came across a great example of digital marketing yesterday: A fellow digital marketing professional had managed to generate approximately 7000 leads in just 14 days, and the share count was gaining momentum!!! Allow me to share the methodology that he used to help his post go viral…1. It all starts with a lucrative post, offering targeted, useful information. This was the post that appeared in my news feed on LinkedIn…You’ll notice that one of my LinkedIn contacts had commented on the post.Essentially, the original post came from a chap ...

A huge number of companies allocate enormous marketing budgets to email campaigns, social posts, display ads and PPC campaigns. They also spend copious amounts of money on SEM (Search Engine Marketing), and SEO (Search Engine Optimisation), all with the intention of driving large swathes of traffic to their website...and many succeed!But what kind of experience does the customer receive when they arrive at those websites?...Is it personalised, or is it the same experience everyone else receives when they visit? As you’re probably well ...

Transcript:In this tutorial, we’re going to be showing you how to build lists in Sitecore’s Email Experience Manager, otherwise known as EXM.In the last video, we took a quick look at the process of creating and sending emails in EXM. In that tutorial, I told you that I prefer to create my recipients list, the list of email addresses that will receive my email campaign, before I even begin to create my actual email campaign, so that’s exactly what we are going to be doing in this tutorial. So, you can create lists of your recipients from ...

Quick Links:This tutorial is Part 3 of a mini-series on Sitecore's EXM functionality.EXM Part 1 - Intro to Sitecore EXM (FTFM)EXM Part 2 - Creating Contact Lists in SitecoreTranscript:Sitecore's Email Experience Manager (EXM), guides you through the process of creating and sending your email campaigns pretty well, but it's handy to know that you don’t have to follow the forced process from start to finish. For example, when you’ve created an email campaign, you can easily edit the content and add recipients at a later stage.In this ...

Quick Links:This tutorial is Part 3 of a mini-series on Sitecore's EXM functionality.EXM Part 1 - Intro to Sitecore EXM (FTFM)EXM Part 2 - Creating Contact Lists in SitecoreEXM Part 3 - Creating an Email Campaign in SitecoreTranscript:In this tutorial, we’re continuing from where we left off in the last tutorial, where we were about to create the email message in Sitecore’s EXM. So once we’ve clicked on the next tab along, labelled “Message”, you can start by adding a subject line in the top field on the page. Then you can click on the ...

Transcript: How to set up Personalisation in SitecoreIn this video, we’re going to be talking about website personalisation within Sitecore.We’ve written numerous blog posts on the importance of personalisation so feel free to head over to our  blog and check them out if you’d like, but for those that aren’t too familiar with the concept of personalisation, essentially it’s an advanced marketing technique that allows you to deliver highly targeted content to each and every website visitor on an individual basis. As an example, if we ...

 No, not this…But this…Stay with us non-techies! This post is for everyone… What is Hashing? Hashing algorithms are mathematical processes that take an input, jumble it all around, and produce an output. That output is called a hash. These algorithms have a number of features:• The output is unpredictable - A change of 1 binary digit can produce a completely different output, and you can’t guess what that is – you have to go through all the steps to get there. • They are non-reversible – You can’t take an output, and figure out what the ...

If someone visits your website, you know there’s a good chance they’re interested in buying the products or services that your organisation offer. The problem is, they might not be ready to buy on the day of their visit. As a result, they might leave the site and come back later, or they might leave the site, never to return again! They might even completely forget that your company exists, and eventually, they might complete their purchase with a competitor! We often talk about a technology called Sitecore, a high-performing website ...