Traditionally, A/B testing website content has been a difficult process, requiring custom coding, constant monitoring, and time-consuming analysis. Sitecore’s built in A/B testing tools make it easy to analyse which content best resonates with the customer, giving you the opportunity to constantly improve the customer experience.A/B TESTING WEBSITE CONTENTAs a marketing professional, you’ll have the ability to set up an A/B test in a couple of clicks. Simply find a component within your website, drop a second block of content in to the ...