Wednesday, September 7, 2016
Over the past year you may have noticed how the marketing world has been bombarded by an avalanche of information about the merits of contextual marketing and personalisation.No-one is doubting that to be successful in today's market, your online experience has to mimic a traditional physical experience. But experience is deeply subjective and unique to each individual, so it is very difficult to define precisely.One thing is clear though. A mass approach ...