A/B testing is a great way to gauge which content yields the best results for your business, so before you go ahead and replace a block of content, why not run an A/B test on it first!A/B testing the link text on your website can be a particularly efficient way to boost visitor engagement. To ensure maximum impact start by finding a webpage with high traffic, relatively low engagement value, and a high bounce rate. You can find these pages using the ...

As 2014 drew to a close, Microsoft announced the discontinuation plans for the SharePoint Online “Public Website” feature, and these changes came into force on the 9th March 2015. Existing customers, currently using ...

One of the most interesting features of Sitecore is the Personalisation tool. But with such a big website to look after, you might struggle to see where to focus your efforts first. 3chillies recommend that you start ...

According to a recent study, the total costs of using an open Source CMS typically outweigh the total costs of using a more sophisticated platform such as Sitecore CMS.When introducing a new CMS, the software costs ...

Imagine going into a shop to buy a mountain bike. You’ve spent a fair amount of time talking to a sales rep and after learning all about your requirements, he suggests a bike that suits your needs, so you buy it.The ...

Personalisation is the key to providing a great user experience, but it needs to powered by a system which brings the whole customer lifecycle into a centralised platform. Marketing should feed information to Sales, ...