Monday, December 14, 2015
How to create PersonasMore than ever before, prospects are expecting to receive relevant, personalised information from your company. According to a report from Accenture, 73% of consumers said that they prefer to do business with companies that use their personal information to make their experience more relevant.We’ve all heard the term “Content is King” and that’s true, it is very important to produce lots of high quality content, but even excellent ...