Many organisations use marketing automation to some degree, but few do it well. I can’t even begin to count the number of times I've received totally irrelevant, non-targeted emails from organisations I've willingly handed my contact details to. Part of the problem is that it’s too easy for marketers to set up an automated Marketing process and call it good. All too often, little planning goes into the creation of an automated marketing scheme, but this ...

Back in October 2014, Sitecore was [for the fifth consecutive year] named a leader in the Gartner Magic Quadrant for Web Content Management. Shortly afterwards, in December 2014, we wrote about the introduction of ...

In recent years, the term "cloud computing" has become much more than just a buzz word. In fact, Microsoft Azure are currently 10,000 new customers every week! If you've not yet considered moving to the cloud, we ...

A/B testing is a great way to gauge which content yields the best results for your business, so before you go ahead and replace a block of content, why not run an A/B test on it first!A/B testing the link text on your ...

On 21st April 2015, Google announced the roll out of their mobile-friendly update, a transformation that will boost the rankings of mobile-friendly pages on mobile search results.Needless to say, the announcement ...

As 2014 drew to a close, Microsoft announced the discontinuation plans for the SharePoint Online “Public Website” feature, and these changes came into force on the 9th March 2015. Existing customers, currently using ...

One of the most interesting features of Sitecore is the Personalisation tool. But with such a big website to look after, you might struggle to see where to focus your efforts first. 3chillies recommend that you start ...

CREATING A CROSS-PLATFORM MOBILE APPSo, you want to develop a new and amazing mobile app but you don’t have a clue where to start. Well, you may have already started your research by way of reading web pages, ...

According to a recent study, the total costs of using an open Source CMS typically outweigh the total costs of using a more sophisticated platform such as Sitecore CMS.When introducing a new CMS, the software costs ...

Imagine going into a shop to buy a mountain bike. You’ve spent a fair amount of time talking to a sales rep and after learning all about your requirements, he suggests a bike that suits your needs, so you buy it.The ...