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  • THE CMO'S 6 STEP GUIDE TO CREATING A SUCCESSFUL MARKETING AUTOMATION PLAN

    Thursday, August 13, 2015
    Marketing Automation

    Many organisations use marketing automation to some degree, but few do it well. I can’t even begin to count the number of times I've received totally irrelevant, non-targeted emails from organisations I've willingly handed my contact details to. Part of the problem is that it’s too easy for marketers to set up an automated Marketing process and call it good. All too often, little planning goes into the creation of an automated marketing scheme, but this ...

  • 6 REASONS TO MOVE TO THE CLOUD

    Thursday, June 25, 2015
    migrate to the cloud

    In recent years, the term "cloud computing" has become much more than just a buzz word. In fact, Microsoft Azure are currently 10,000 new customers every week! If you've not yet considered moving to the cloud, we ...

  • Sitecore Quick Win: A / B Test Your CTAS

    Monday, June 8, 2015
    AB test.

    A/B testing is a great way to gauge which content yields the best results for your business, so before you go ahead and replace a block of content, why not run an A/B test on it first!A/B testing the link text on your ...

  • UNRESPONSIVE WEBSITES ARE DOOMED

    Friday, June 5, 2015
    google or die

    On 21st April 2015, Google announced the roll out of their mobile-friendly update, a transformation that will boost the rankings of mobile-friendly pages on mobile search results.Needless to say, the announcement ...

  • SITECORE VS OPEN SOURCE CMS

    Tuesday, January 27, 2015
    SITECORE VS OPENSOURCE

    According to a recent study, the total costs of using an open Source CMS typically outweigh the total costs of using a more sophisticated platform such as Sitecore CMS.When introducing a new CMS, the software costs ...

  • THE IMPORTANCE OF WEBSITE PERSONALISATION

    Thursday, December 11, 2014
    The importance of Website Personalisation

    Imagine going into a shop to buy a mountain bike. You’ve spent a fair amount of time talking to a sales rep and after learning all about your requirements, he suggests a bike that suits your needs, so you buy it.The ...

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