FTFM GoalsWhen a prospect or customer uses your website, they might perform a certain activity that might be of interest to you. Things like:• Downloading a brochure• Registering for an email newsletter• Visiting a particular page• Sign up for an online demo etc. Essentially, you can create goals to track and measure those activities. Once you’ve created a goal, you can measure the conversion rate for it. For instance, you’ll be able to see how many ...

Using a Geo-location service, you can pull information from your visitor's IP address such as their Country, State, Region, City, and Postcode (Zip). You can even pinpoint them fairly accurately [within a few feet] ...

A huge number of companies allocate enormous marketing budgets to email campaigns, social posts, display ads and PPC campaigns. They also spend copious amounts of money on SEM (Search Engine Marketing), and SEO ...

Transcript: How to set up Personalisation in SitecoreIn this video, we’re going to be talking about website personalisation within Sitecore.We’ve written numerous blog posts on the importance of personalisation so ...

I came across a great example of digital marketing yesterday: A fellow digital marketing professional had managed to generate approximately 7000 leads in just 14 days, and the share count was gaining momentum!!! Allow ...

Transcript:In the last video, we introduced you to the media library. In this tutorial, we’re going to be walking through the process of uploading, inserting and editing media files.Upload a file to the Media ...

Every customer deserves a good experience.In a previous post, we walked through a scenario which went a little bit like this…A man enters the local bicycle shop with the hope of buying a road bike. After spending some ...

Transcript:In this video we’re going to be talking about media items and the media library…Welcome to the media library, this is the place where you store all of the media items for your website.The first thing ...

Transcript:In this video were going to be talking about building advanced search queries to help us efficiently find the items that are buried deep within our HUGE content tree.In the last video/tutorial we covered ...

96% aren't using Personalisation EffectivelyOver the last couple of years, we’ve seen countless surveys, predictions, and blogs raving about the importance of website personalisation: “94% of businesses say ...