Every law firm has a corporate website which serves as much more than just brochureware. It is a site that helps to validate a firm’s expertise and specialisms, demonstrating legal know-how. It encourages people to connect with individual lawyers. It also tries to attract new visitors while also encouraging them to return, for example through regular legal updates. We’ve been involved with several legal website projects over the years and today we are still working with a number of top 50 UK law firms. While every legal website is ...

Managing a law firm website is both exciting and challenging, making a significant contribution by creating a valuable marketing channel, helping validate the expertise within the firm, and generating essential leads. In a previous article, we looked at seven of the key features of a a law firm website that need to be focused on, including partner and associate profiles, legal know-how, and search functionality. In this follow-up post, we'll examine some of the particular challenges that digital teams managing law firm websites face.Law ...

Well, that went quickly! It’s hard to believe that we’re nearly at the end of the year. 2022 was another year which saw growth and evolution in the digital customer experience space; since the pandemic, the touchpoints between brands and customers (both B2C and B2B) have been increasingly digital. The need to be agile and flexible in a complex, multi-channel environment has also proved to be important to remain ahead of the competition. Therefore, it’s no surprise that Content Management System (CMS) and Digital Experience Platform (DXP) ...

It’s hard to believe that it’s the end of the year! 2022 has been another busy year for 3Chillies; we’ve been working on some great client projects while also getting to grips with the latest versions of Sitecore, Umbraco and other platforms. We moved to a brand-new office in the centre of Reading, and we’re also looking forward to an equally busy 2023. We also published over 20 articles on our blog covering topics relating to websites, content management and digital customer experience. In this post we’re going to explore some of our ...

Umbraco is an excellent open-source content management system (CMS) that we often use for client projects. 3Chillies are proud to have been an Umbraco gold partner since 2016 and we continue to enjoy working with the platform as it expands and improves. In recent times there have been a number of measures that have helped Umbraco to compete with other CMSs and Digital Experience Platforms (DXPs), and the pace of change relating to Umbraco shows no signs of slowing. In this post we’re going to explore seven recent noteworthy updates on the ...

“Content is king” is a phrase that’s been around for a long time, and to a certain extent it still rings true. A website is only as good as its content. Of course, elements such as design are critical, but ultimately site visitors will be consuming what they read and view on your pages.It is still surprising how few teams don’t take a more structured and consistent view of creating and managing the content on their website. Sometimes it is something that has been focused on when a new website goes live, but then starts to fall apart.The ...

Delivering great websites and digital customer experience is always an ensemble effort, usually requiring close cooperation and ongoing collaboration between digital marketing and technology teams. Sometimes this has challenges due to the different professional backgrounds and training of marketing and IT teams, and it’s not unknown for there to be misunderstandings. And that can start with the language used; IT people won’t always be familiar with the terminology used by marketers, and marketing professionals won’t always know what is ...

How Passle helps professional services firms with content managementMany websites include more technical content that is designed for a professional audience. For example, law firm websites will contain updates written by lawyers for lawyers. Accountants will be writing for others who have expert knowledge of accounting and financial matters. Technology websites might have articles written by developers about coding that are highly technical.This content is important as it demonstrates and validates the expertise and specialist knowledge ...

Good project management is critical for the delivery of digital projects. Want a great website, app or CMS upgrade? Then you’ll need to have a robust approach to project management. As a digital agency, we always need to ensure we are delivering for our clients on time, on budget and at the agreed scope, and project management plays an essential role in making that happen. Project management involves using methodologies, following processes and leveraging different tools. It’s also about strong communication, good decision-making and ...

Last week we were lucky enough to attend and speak at the inaugural Passle CMO Series Live event, an in-person one-day conference held in London that brought together marketers from legal and professional services firms.This was an excellent event with a strong line-up of speakers, a great venue, and a friendly and relaxed atmosphere. Congratulations to the Passle team in what we’re sure will become a must-attend event for legal marketing teams.At the conference our CTO and co-founder Bryan Archer shared a stage with Alex Walker and Phil ...