THE CHALLENGE

The LSH brand campaign was targeted at new potential clients - commercial property owners, investors and occupiers, across both the public and private sectors - but also other stakeholders, including existing and prospective employees. The objective was to persuade audiences that LSH has the best available understanding of the UK and Ireland's property markets and, in turn, a greater ability to solve client problems. However, to achieve 'cut through', LSH decided to do thing differently and use wit, energy and irreverence as their methods of communication.

Nevertheless, the proof is in the pudding, and they had a range of performance targets, including marked improvements in social media engagement, mailing list sign-ups and website traffic. To enable this tracking, it was ensured all outputs - including print advertising - steered the audience to the website, with tracked links. This was supplemented by qualitative research with employees and clients. However, ultimate performance indicator was winning quality new work and enabling business growth.

“Not only have 3chillies set up the website CMS, marketing infrastructure and SEO platform, but they've also set in place options for us to easily adapt and update to meet business requirements. They are not a deliver and disappear agency, but more like a department within our business.”