LSH upgrade and integrate systems

About LSH, The Property Experts

Lambert Smith Hampton (LSH) is a national commercial property consultancy with 27 offices located across the UK and Ireland. Over the last 40 years, the company has grown steadily through acquisitions and mergers, building an unrivalled network of over 1000 experienced commercial property specialists and support staff. Today LSH is one of the country’s leading commercial property consultancies, covering all aspects of commercial consultancy and agency services. In a 12 month period the company typically:

  • Lets, sells or acquires in excess 7 million sq ft of office space each year – transacting as much as 40% of many of the regional office markets
  • Advises on over £5bn of property annually, across the UK and Ireland
  • Undertakes thousands of valuation projects a year
  • Lets, sells or acquires around 20 million sq ft of industrial and distribution space every year

LSH ipad

Challenge

The LSH brand campaign was targeted at new potential clients - commercial property owners, investors and occupiers, across both the public and private sectors - but also other stakeholders, including existing and prospective employees. The objective was to persuade audiences that LSH has the best available understanding of the UK and Ireland's property markets and, in turn, a greater ability to solve client problems. However, to achieve 'cut through', LSH decided to do thing differently and use wit, energy and irreverence as their methods of communication. Nevertheless, the proof is in the pudding, and they had a range of performance targets, including marked improvements in social media engagement, mailing list sign-ups and website traffic. To enable this tracking, it was ensured all outputs - including print advertising - steered the audience to the website, with tracked links. This was supplemented by qualitative research with employees and clients. However, ultimate performance indicator was winning quality new work and enabling business growth.

“We immediately felt comfortable working with 3chillies. Their in-depth technical knowledge combined with a ‘nothing is too much trouble approach’ gave us the confidence we needed to launch this ambitious project.” Farhaan Mirza, Associate Director - Digital Marketing, Lambert Smith Hampton.  

Solution

As accredited Sitecore experts and developers, with an impressive client list, 3chillies met with LSH to discuss the Sitecore project. 3chillies also brought the ability to undertake bespoke integration work and were quick to grasp the scope and objectives of the CMS upgrade.

“Working with a specialised SEO agency and 3chillies, LSH optimised each page for SEO and changed the structure of the website, so that all search engine queries now drive traffic to the home page and not the regional pages. This and the constant updating of relevant content is helping to drive up the company’s SEO rankings, traffic and the time spent on the website.”  Farhaan Mirza, Associate Director - Digital Marketing, Lambert Smith Hampton.    

Benefits

The new site has produced great results, with a marked improvements in social media engagement, mailing list sign-ups and website traffic.

There have been 100s of #LSHKnows social media posts, producing 1000s of likes, shares and impressions. This has been reflected in significant increases in followers - for example about 5,000 new followers on LinkedIn. Unique page views have increased from about 2.5 million in 2017 to over 3 million in 2018. This has translated into we a 14% increase in our mailing list sign-ups via about 7,000 additional website signups. This has been mirrored by a marked increase in enquiries. This performance improvement has translated into some fantastic business wins for the company. Many are confidential - but they include an instruction to help the City of London Corporation acquire a new site for Billingsgate, Smithfield and New Spitalfields Markets. These significant business wins easily cover the costs of the campaign. We also received very warm qualitative feedback from staff and clients. For example, our graduate recruitment team has noticed a very positive reaction at career fairs - with prospective employees regularly remarking on how fresh and distinctive our brand is.

“This has been a great project for 3chillies. With a clear vision regarding the required digital marketing objectives of the new website, we have been able to build on the capabilities of Sitecore to create a fully integrated database application.” Paul Spearman, MD, 3chillies.  

Future Developments

Since the new website was launched 3chillies has continued working with LSH to develop the site functionality.

There are plans to look at further personalisation of the Sitecore CMS to implement marketing automation across the regional offices and enabling the website to deliver visitor-specific content while creating a library of templates for landing pages and campaign specific micro-sites.

LSH selected Sitecore CMS as the underlying platform for their digital marketing initiatives and with the technical and creative input from 3chillies have been able to change the website from a business inhibitor to a dynamic, responsive business driver.

“Not only have 3chillies set up the website CMS, marketing infrastructure and SEO platform, but they've also set in place options for us to easily adapt and update to meet business requirements. They are not a deliver and disappear agency, but more like a department within our business.” Farhaan Mirza, Associate Director - Digital Marketing, Lambert Smith Hampton.

 

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