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        <title>RSS Feed</title>
        <description>Welcome to our RSS Feed</description>
        <copyright> 2026</copyright>
        <link>
        https://www.3chillies.co.uk/3chillies-blog/rss/
        </link>
        <lastBuildDate>Thu, 20 August 2026 12:00:00</lastBuildDate>
        <pubDate>Thu, 20 August 2026 12:00:00</pubDate>

            <item>
                <title>Seven tactics for making the business case for website investment</title>
                <description><![CDATA[In an uncertain business climate, marketing budgets are invariably tighter and there are more hoops to go through to secure investment. Therefore, getting your business case right is critical. In this article we&#x2019;re going to cover some of the key tactics and approaches that we&#x2019;ve seen that can help get your business case over the line. <a href="https://www.3chillies.co.uk/3chillies-blog/seven-tactics-for-making-the-business-case-for-website-investment/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/seven-tactics-for-making-the-business-case-for-website-investment/
                </link>
                <pubDate>Thu, 20 August 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>Optimizely update: new rebrand, AI agent capabilities and more</title>
                <description><![CDATA[Increasingly powered by AI, Optimizely is a powerful option for enterprises looking to manage their digital experiences from one platform. In this post we explore what&#x2019;s been happening in the Optimizely world in the last few months. <a href="https://www.3chillies.co.uk/3chillies-blog/optimizely-update-new-rebrand-ai-agent-capabilities-and-more/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/optimizely-update-new-rebrand-ai-agent-capabilities-and-more/
                </link>
                <pubDate>Mon, 03 August 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>Sitecore&#x2019;s acquisition of Scrunch: what does it mean for Sitecore customers?</title>
                <description><![CDATA[Sitecore has acquired Scrunch, a platform that supports AI visibility and helps brands to ensure they are represented successfully by AI tools like Claude, ChatGTP and Gemini. In this post we&#x2019;re going to explore Scrunch, and what it potentially means for Sitecore customers. <a href="https://www.3chillies.co.uk/3chillies-blog/sitecore-s-acquisition-of-scrunch-what-does-it-mean-for-sitecore-customers/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/sitecore-s-acquisition-of-scrunch-what-does-it-mean-for-sitecore-customers/
                </link>
                <pubDate>Mon, 13 July 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>AI at Umbraco Codegarden: strategy, evolution and updates</title>
                <description><![CDATA[This year team 3chillies were at Codegarden in person, and in this post I&#x2019;m going to explore the main AI themes and AI product announcements that are coming out of Codegarden. <a href="https://www.3chillies.co.uk/3chillies-blog/ai-at-umbraco-codegarden-strategy-evolution-and-updates/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/ai-at-umbraco-codegarden-strategy-evolution-and-updates/
                </link>
                <pubDate>Mon, 22 June 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>Seven key takeaways and product updates from Umbraco Codegarden 2026</title>
                <description><![CDATA[Umbraco&#x2019;s annual Codegarden conference was held last week and this year we attended in person. Here&#x2019;s my view of some of the key themes from the conference, as well as the main product updates. <a href="https://www.3chillies.co.uk/3chillies-blog/seven-key-takeaways-and-product-updates-from-umbraco-codegarden-2026/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/seven-key-takeaways-and-product-updates-from-umbraco-codegarden-2026/
                </link>
                <pubDate>Tue, 16 June 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>What is the Model Context Protocol (MCP) and what does it mean for your CMS and website?</title>
                <description><![CDATA[It may be that you already know about the MCP and what it does, but if you don&#x2019;t, then this blog is for you. We&#x2019;re going to do an MCP 101. <a href="https://www.3chillies.co.uk/3chillies-blog/what-is-the-model-context-protocol-mcp-and-what-does-it-mean-for-your-cms-and-website/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/what-is-the-model-context-protocol-mcp-and-what-does-it-mean-for-your-cms-and-website/
                </link>
                <pubDate>Tue, 02 June 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>Is your CMS ready for AEO and GEO?</title>
                <description><![CDATA[Many digital marketeers are actively thinking about or working through the still evolving world of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). <a href="https://www.3chillies.co.uk/3chillies-blog/is-your-cms-ready-for-aeo-and-geo/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/is-your-cms-ready-for-aeo-and-geo/
                </link>
                <pubDate>Tue, 26 May 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>Should you delay your CMS upgrade? Eight reasons to upgrade sooner.</title>
                <description><![CDATA[One of the decisions that clients sometimes struggle with is when to upgrade their CMS or DXP. Upgrades can be regarded negatively, so in this post we talk about reasons why it&#x27;s good to get on with it! <a href="https://www.3chillies.co.uk/3chillies-blog/should-you-delay-your-cms-upgrade-eight-reasons-to-upgrade-sooner/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/should-you-delay-your-cms-upgrade-eight-reasons-to-upgrade-sooner/
                </link>
                <pubDate>Mon, 11 May 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>Should you integrate your website CMS and your CRM?</title>
                <description><![CDATA[In this post we&#x2019;re going to consider the potential value an integrated website CMS and CRM can bring, and whether it is worth making the investment. <a href="https://www.3chillies.co.uk/3chillies-blog/should-you-integrate-your-website-cms-and-your-crm/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/should-you-integrate-your-website-cms-and-your-crm/
                </link>
                <pubDate>Thu, 30 April 2026 12:00:00</pubDate>
            </item>
            <item>
                <title>19 reasons your website could need a rethink</title>
                <description><![CDATA[When is the best time to make a change to your website? When do you need to take a step back and review where you are? In this post we&#x2019;re going to look at &#x201C;triggers&#x201D; that indicate your website might need a bit of rethink. Are any of these true for your site? <a href="https://www.3chillies.co.uk/3chillies-blog/19-reasons-your-website-could-need-a-rethink/">Continue reading</a>]]></description>
                <link>
                https://www.3chillies.co.uk/3chillies-blog/19-reasons-your-website-could-need-a-rethink/
                </link>
                <pubDate>Wed, 01 April 2026 12:00:00</pubDate>
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