We previously wrote about why we love Sitecore 8, which detailed some of the main changes since version Sitecore 7.5. Amongst other improvements, the major release included a brand new user-friendly interface, improved Analytics, and embedded multivariate testing. Just 8 months later we have an improved version, and they call it…Sitecore 8.1!Sitecore 8.1 opens up the playing field for organisations who implement a strict policy against the implementation of first major software releases. But more than just exterminating the bugs found in ...

Quick Links:This tutorial is Part 6 of a mini-series on Sitecore's EXM functionality.EXM Part 1 - Intro to Sitecore EXM (FTFM)EXM Part 2 - Creating Contact Lists in SitecoreEXM Part 3 - Creating an Email Campaign in SitecoreEXM Part 4 - Crafting your message in EXMEXM Part 5 - Personalise your message in EXMTranscriptSend a quick test of an email campaignTo make sure that you can successfully send and receive a specific email campaign, in the Email Experience Manager (EXM), you can send the email campaign to a few known email addresses, ...

Sitecore’s visitor profiling capability tracks and collects information on customers in real time, at scale. Therefore, as a Sitecore user, you have the ability to track a user’s history of previous interactions on your website, and store it in a profile against that users's account (or IP address if they haven't signed up for an account yet).  Using the information held within their profile, you can form understandings and predictions of what that particular customer might like to see upon their next visit (…or even during the same ...

How to create PersonasMore than ever before, prospects are expecting to receive relevant, personalised information from your company. According to a report from Accenture, 73% of consumers said that they prefer to do business with companies that use their personal information to make their experience more relevant.We’ve all heard the term “Content is King” and that’s true, it is very important to produce lots of high quality content, but even excellent content can look like spam when it’s served to the prospect at the wrong time. Consider ...

3chillies are proud and very excited to have recently joined BIMA (British Interactive Media Association).With offices in England, Scotland, Wales and with regional representatives spread across the country, BIMA exists to do four key things: Support and promote the British digital industry; Share knowledge and best practice; Reward great work; Encourage the next generation of industry experts. With hundreds of organisations and individual members from all sectors of the market, BIMA provides a valuable way to keep up with developments in ...

 We shall be focussing upon Sitecore version 8.1 in this example, but many concepts and actions covered here hold true for older (and most probably future) versions of Sitecore too.Web Forms For Marketers (WFFM) is a Sitecore module which makes it easy to capture prospect information whenever you need it.Forms are typically used to: Gate high quality content Register to take part in an event Sign up to a mailing list Communicate directly with a company representative.WFFM allows you to build custom forms from a list of standard form ...

Every now and then a piece of technology changes the way we work by helping us achieve our goals in a more efficient way. This month, we’d like to write about one such piece of software: Decibel Insight.A little while ago we wrote about the website visitor tracking software called Lead Forensics! Similar to Lead Forensics, Decibel Insight’s software also tracks website visitors, but it serves a different purpose: It helps you make informed decisions on how to improve your website UX in order to generate more leads.Nothing beats ...

3chillies are proud to announce that we have been selected as a supplier under the GCloud framework, which allows public sector organisations to procure directly with us through a national framework.When cloud computing came along it shook-up the industry and dramatically transformed the way that information systems could be delivered. As a result, the UK government setup a system called GCloud, which would aim to streamline the cloud computing procurement process for public-sector bodies in the United Kingdom.The G-Cloud consists of: A ...

IIS is, by default, a bit too damn chatty, which isn't what you want if you're trying to harden your server. You can check this with a site like SecurityHeaders.io [https://securityheaders.io/], which will review all your HTTP Headers for you.Why would I need to tell the world what ASP version, webserver, etc. that I'm using? Isn't this just helping potential attackers? Well, yes. How do you remove these headers, though?Server: Microsoft-IIS...------------------------To remove the server tag is actually the fiddliest of these tags. The ...

Apps World promised great things this year: 10,000 attendees, 350 exhibitors and 300 speakers. Naturally, we didn’t want to miss out on all of this action, so we made our way down to the event for half a day on Wednesday 18th November.We went with three key intentions: 1) Scope out potential partnering opportunities (or to see if these companies could help us better the service we provide to our customers).2) Learn something new about apps3) See if it’s the kind of event that would be suitable for us to attend as exhibitors in future ...