Twitter LinkedIn

AB Testing

Traditionally, A/B testing website content has been a difficult process, requiring custom coding, constant monitoring, and time-consuming analysis. Sitecore’s built in A/B testing tools make it easy to analyse which content best resonates with the customer, giving you the opportunity to constantly improve the customer experience.

A/B TESTING WEBSITE CONTENT

As a marketing professional, you’ll have the ability to set up an A/B test in a couple of clicks. Simply find a component within your website, drop a second block of content in to the A/B testing tool, and run the test. Sitecore will then show “content block one” 50% of the time, and “content block two” for the remaining 50% of website visits. Once the test is complete, you'll have access to an in-depth analysis of the content performance, showing which content block has led to more conversions. You then have the opportunity to choose which content to use going forward.

A/B TEST ENGAGEMENT VALUES

Sitecore also allows you to assign engagement values to specific goals, giving you a more detailed analysis of any given A/B test. This is especially useful for testing website forms. For example, a short form might return 3 times more submissions than a longer form, but if the longer form gathers customer information that is 4 times more valuable than each short form submission, it is easy to make an informed decision on which form to use going forward.

A/B TEST ANALYSIS

Multivariate testing uses the same technology as the A/B testing tool, but it allows the website administrator to test more than just A & B. With thousands of websites visitors passing through your site each month, the analytics stemming from an A/B/C/D/E (Multivariate) test will be enough to help you make far better informed decisions on which content works best for your business.
3chillies Reading (HQ) Unit 6, Beacontree Plaza, Gillette Way Reading Berkshire RG2 0BS 0118 931 4196 Find us
3chillies London Threeways House, 40-44 Clipstone Street London, W1W 5DW 01189 314196

Our Partners

  • microsoft partner logo
  • sitecore logo
  • WIREHIVE LOGO
  • umbraco logo
  • EpiServer logo
  • bima logo
scroll back to the top of the current web page