AI

Sitecore has acquired Scrunch, a platform that supports AI visibility and helps brands to ensure they are represented successfully by AI tools like Claude, ChatGTP and Gemini. In this post we’re going to explore Scrunch, and what it potentially means for Sitecore customers. 

This year team 3chillies were at Codegarden in person, and in this post I’m going to explore the main AI themes and AI product announcements that are coming out of Codegarden.

It may be that you already know about the MCP and what it does, but if you don’t, then this blog is for you. We’re going to do an MCP 101.

Many digital marketeers are actively thinking about or working through the still evolving world of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).

There are lots of way you can use AI in digital marketing and website management – it is changing and will change how we manage our digital channels. In this article we talk about some of the foundations for that.

AI is here to stay and of course, there are both positive and negative elements. 
In this blog post we explore some of the pros of using AI on your website, as well as some of the cons.

In 2025 we published over twenty articles on the 3chillies blog exploring tips, trends, updates, and issues form the world of digital customer experience and website management.  In our traditional end-of-year-round-up we explore our ten most popular blog posts from 2025.

Here’s our thoughts on some of the trends digital customer experience and website management trends we will see in 2026.

Here's the 3chillies take on the big product Sitecore announcements at this year’s Symposium event.