3chillies are Sitecore Gold Partners who specialise in developing and implementing high performing websites and content management systems. The following section provides more information on the Email functionality within Sitecore. After reading this section, we encourage you to learn more about the Sitecore Experience Platform, and the Sitecore Implementation services that 3chillies provide. SEND PERSONALISED, TARGETED EMAILS Emails should only be sent to customers when you have something worth saying. Spamming customers with irrelevant emails won’t only reduce your click through and conversion rates, but it also lowers your customers’ sensitivity to the emails that do contain important and relevant content. Email should be used as a platform to encourage customers to connect with your organisation, but with each customer at different stages of the buying lifecycle, a “one size fits all” emails no longer good enough. AUTOMATED MARKETING CAMPAIGNS Automated campaigns reduce your workload whilst increasing the number of valuable interactions with your customers. Sitecore allows you to create automated email campaigns which are triggered based on specific events, customer behaviours or profile information. Set up an automated campaign once, and reap the rewards month after month. A/B TEST EMAILS If your emails aren’t getting enough traction it could have a lot to do with the wording. Try A/B testing the subject line, the layout, or even the whole body of text, all within Sitecore. EMAIL ANALYTICS With Sitecore’s Email Experience you’ll be able to gain a better understanding to the content that resonates best with your customers. The system monitors which emails have been opened, which links were clicked and which device type was used to read the email. Learn about other Sitecore features >>>
AB Testing Traditionally, A/B testing website content has been a difficult process, requiring custom coding, constant monitoring, and time-consuming analysis. Sitecore’s built in A/B testing tools make it easy to analyse which content best resonates with ...
Personalisation 3chillies are Sitecore Gold Partners who specialise in developing and implementing high performing websites and content management systems.The following section provides more information on the Personalisation functionality within Sitecore. After ...
Commerce Sitecore Commerce is a powerful framework to build a secure, enterprise level commerce solution. It combines the power of the Sitecore Experience Platform with an advanced online retail system, offering marketers the ability to deliver a highly ...
