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  • Sitecore Training - Publishing Restrictions (FTFM)

    Thursday, February 16, 2017
    Sitecore Publishing Restrictions

     It's good practice to set publishing restrictions on every new item in Sitecore. It'll ensure that unfinished pages, and time-sensitive campaigns, aren't accidentally published to your live site! If you're unsure whether or not publishing restrictions are right for you, check out the video above, or read the transcript below. TranscriptIn Sitecore, you can stop items from being pushed to your live site using publishing restrictions. Essentially, publishing restrictions let you specify exactly when an item, or a specific version of an ...

  • Sitecore Training - Publishing (FTFM)

    Thursday, February 9, 2017
    Publishing in Sitecore

    Sitecore offers a number of different options when it comes to publishing, so which is the correct method for you? ...This tutorial will take you through the benefits of each option depending on what you're trying to publish, and how your site is set up. Video Transcript:When you edit or create new items in Sitecore, they must be published before they appear on your live website. To be clear, clicking the save button will just save your latest draft, you'll then need to publish that item if you'd like it to appear on your website.When you ...

  • Sitecore Training - Searching Sitecore (FTFM)

    Friday, March 3, 2017
    Sitecore Search Hero

    Transcript:In this video, we talk about Searching in SitecoreBefore we start it’s worth noting that archived items don’t appear in the search results, so if you can’t find the item you’re looking for, check that it hasn’t been archived!How to search for a specific itemIf you want to do a quick and simple search through the content tree, you can use the search functionality associated with the content tree in the content editor.The search will cycle through the entire content tree starting from the selected items, and it’ll return the ...

  • Tactic 1 First impressions count – Personalise them

    Tuesday, March 14, 2017
    96% websites suck at personalisation

    96% aren't using Personalisation EffectivelyOver the last couple of years, we’ve seen countless surveys, predictions, and blogs raving about the importance of website personalisation: “94% of businesses say personalisation is critical to their success” claimed one, “Personalisation is going to play a bigger role in 2016” announced another. I shouldn’t jeer, I’ve written my fair share too (…and I stand by them). Despite the topical hype, according to Econsultancy, “More than half (56%) of companies stated that they are not personalising ...

  • Sitecore Training - Advanced Search (FTFM)

    Thursday, March 16, 2017
    advanced search

    Transcript:In this video were going to be talking about building advanced search queries to help us efficiently find the items that are buried deep within our HUGE content tree.In the last video/tutorial we covered the basics of using the search functionality so, if you haven’t already, we recommend that you watch that video first.So here we are in the search tab, and I’m looking for an item that has something to do with our offices in Cardiff. The problem is that I can’t quite put my finger on what we called that item, or where we ...

  • Sitecore Training - Media Library (FTFM)

    Wednesday, March 29, 2017
    Sitecore Training on the Media Library

    Transcript:In this video we’re going to be talking about media items and the media library…Welcome to the media library, this is the place where you store all of the media items for your website.The first thing you’ll notice is that we have a content tree over on the left. That content tree works in much the same way as the content tree does in the content editor, and it’s a good idea to arrange the folder structure of your media library to mirror the folder structure of your website so that it’s easy for you and others to find the ...

  • Tactic 2 Treat Existing Customers like Existing Customers

    Monday, April 17, 2017
    Treat existing customers like existing customers

    Every customer deserves a good experience.In a previous post, we walked through a scenario which went a little bit like this…A man enters the local bicycle shop with the hope of buying a road bike. After spending some time with a Sales rep called Winston, he decides on the bike he wants and makes the purchase. The very next day, the man returns to the store to buy accessories for his brand new bike but, much to his surprise, Winston doesn’t seem to recognise him. Rather than directing the man to the road bike accessories, Winston tells ...

  • Tactic 4 - Sitecore Location Personalisation (GeoIP)

    Wednesday, June 7, 2017
    Sitecore Personalisation Tactic 4

    Using a Geo-location service, you can pull information from your visitor's IP address such as their Country, State, Region, City, and Postcode (Zip). You can even pinpoint them fairly accurately [within a few feet] using their current latitude and longitude, which is also freely available information provided by any device visiting your website. With that being said, it’s time to have a think about how your website might provide more value to customers and prospects using the personalisation by location feature! It’s easy to imagine how ...

  • Setting up Goals in Sitecore FTFM

    Tuesday, June 20, 2017
    Setting up goals in Sitecore

    FTFM GoalsWhen a prospect or customer uses your website, they might perform a certain activity that might be of interest to you. Things like:• Downloading a brochure• Registering for an email newsletter• Visiting a particular page• Sign up for an online demo etc. Essentially, you can create goals to track and measure those activities. Once you’ve created a goal, you can measure the conversion rate for it. For instance, you’ll be able to see how many visitors have downloaded a particular brochure etc. You can find charts and dashboards ...

  • Intro to Sitecore EXM (FTFM)

    Thursday, July 6, 2017
    Sitecore EXM Hero Image

    Transcript:In this series of tutorials, we’re going to be covering the use of Sitecore’s Email Experience Manager, otherwise known as EXM. You can use the Email Experience Manager (EXM) to create highly customised email campaigns and make them both personal and relevant to your customers.With EXM, you can:• Create and manage email campaigns.  • Use A/B testing to find the best email content and design. • Send email campaigns with multi-language support.• Create and manage recipient lists.• View detailed analytical reports for your sent ...

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