3chillies Blog

It may be that you already know about the MCP and what it does, but if you don’t, then this blog is for you. We’re going to do an MCP 101.

Many digital marketeers are actively thinking about or working through the still evolving world of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).

One of the decisions that clients sometimes struggle with is when to upgrade their CMS or DXP. Upgrades can be regarded negatively, so in this post we talk about reasons why it's good to get on with it!

In this post we’re going to consider the potential value an integrated website CMS and CRM can bring, and whether it is worth making the investment.

When is the best time to make a change to your website? When do you need to take a step back and review where you are? In this post we’re going to look at “triggers” that indicate your website might need a bit of rethink. Are any of these true for your site?

There are lots of way you can use AI in digital marketing and website management – it is changing and will change how we manage our digital channels. In this article we talk about some of the foundations for that.

In this post we explore eight ways in which you can help support brand integrity through your website.

This year’s Umbraco Winter Keynote has just dropped, and in this post we summarise the main points of interest. 

AI is here to stay and of course, there are both positive and negative elements. 
In this blog post we explore some of the pros of using AI on your website, as well as some of the cons.