3chillies Blog

With the new EU AI act coming into force, you need to meet legal and regulatory obligations, with a requirement to be transparent about the use of AI on your website to your visitors.

In an uncertain business climate, marketing budgets are invariably tighter and there are more hoops to go through to secure investment. Therefore, getting your business case right is critical. In this article we’re going to cover some of the key tactics and approaches that we’ve seen that can help get your business case over the line.

Increasingly powered by AI, Optimizely is a powerful option for enterprises looking to manage their digital experiences from one platform. In this post we explore what’s been happening in the Optimizely world in the last few months. 

Sitecore has acquired Scrunch, a platform that supports AI visibility and helps brands to ensure they are represented successfully by AI tools like Claude, ChatGTP and Gemini. In this post we’re going to explore Scrunch, and what it potentially means for Sitecore customers. 

This year team 3chillies were at Codegarden in person, and in this post I’m going to explore the main AI themes and AI product announcements that are coming out of Codegarden.

Umbraco’s annual Codegarden conference was held last week and this year we attended in person. Here’s my view of some of the key themes from the conference, as well as the main product updates.

It may be that you already know about the MCP and what it does, but if you don’t, then this blog is for you. We’re going to do an MCP 101.

Many digital marketeers are actively thinking about or working through the still evolving world of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).